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Never Mind the Wallets, Here’s the Sex Pistols Credit Card

In its nascence, punk rock was all about making waves in the establishment, and no one will dispute the enshrined place of legendary English turned-up-to-eleven obscenity-driven anarcho-rockers the Sex Pistols in the genre’s canon. And yet, somehow, I doubt that Sid Vicious could have predicted a branded Sex Pistols credit card.

Sex Pistols credit card - Never Mind the Bollocks

Yes, you read that correctly: Virgin Money, a financial services company backed by Richard Branson’s megacorporate interests, has debuted a range of aesthetic treatments for its cards that feature the iconic band’s logo and album-cover imagery from Never Mind the Bollocks and the Anarchy in the UK single.

“It’s time for consumers to put a little bit of rebellion in their pocket,” a bank press release said, quoting the company’s Director of Cards, Michael Greene. “The Sex Pistols challenged convention and the established ways of thinking – just as we are doing today in our quest to shake up U.K. banking.”

Apart from the blazing-hot, nearly absurd level of irony that encircles a Sex Pistols credit card – the association of consumer credit with one of the most famously anti-capitalist bands ever to walk a stage (a move which has provoked much outcry on social and web channels, most of the “punk is dead” variety) – there is a certain naïveté built into such a statement. Given the current state of dependence on borrowing and credit (at least in Canada – though not without similar consideration for those living across the Atlantic), it is evident that more than a little branding aimed at old-school punk fans, now likely in comfortably late-middle age, is necessary to perform a shakeup to the banking system as drastic as the one the Pistols themselves enacted on English popular culture.

 

Tags : creditcredit cardsex pistolsvirgin money